Meanwhile, exactly the same data demonstrate that the amount of buyers that Entrepreneurs could get to with adverts on YouTube in Hong Kong remained unchanged among October 2023 and January 2024.
Hong Kong is using the considerable department banking system flexibility to disseminate data about the external placement by using a timeliness of more than one thirty day period.
Nonetheless, as we noted in the Fb portion above, alterations during the viewers arrive at figures released in Meta’s advertisement planning instruments do not essentially correlate with Total modifications in its platforms’ Lively consumer bases.
With a quarterly basis, the company’s data also reveal the sizing of Instagram’s ad audience in Hong Kong remained unchanged in between Oct 2023 and January 2024.
Also, we’ve observed some significantly bizarre traits within the data documented in X’s advertising and marketing instruments over the past year, so we’d suggest warning On the subject of analysing these X figures.
Observe: Meta’s advertising and marketing assets only publish audience gender data for “feminine” and “male” customers.
Data posted by Ookla show that internet end users in Hong Kong might have predicted the subsequent Connection to the internet speeds In the beginning of 2024:
As a result, the most up-to-date posted figures for World-wide-web use invariably less than-characterize reality, and precise adoption and expansion could be increased than the figures proven right here recommend. Remember to see our comprehensive notes on data for further information.
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Nonetheless, complexities associated with the collection click here and Assessment of World wide web consumer data mean that it might normally get quite a few months just before study is ready for publication.
The organization’s frequently revised figures suggest that Instagram’s ad arrive at in Hong Kong was equivalent to 49.four % of the total population Initially with the 12 months.
Just right before we get on the full report, Here are a few solutions for even further reading through, which is able to present extra context for our full list of Digital 2024 numbers for Hong Kong:
This contrasts Along with the gender data provided while in the advertising instruments of platforms like Facebook, which relies over the gender that users on their own enter in their own profile.